Bittman on the Price of Real Food

September 28, 2011 – 10:59 am

Here’s a NYT article from my favorite food guru Mark Bittman (His HOW TO COOK EVERYTHING VEGETARIAN is my kitchen bible).  In it, he discusses how healthy food is not necessarily more expensive than junk.

A few tidbits quoted from the piece:

“Somehow, no-nonsense cooking and eating — roasting a chicken, making a grilled cheese sandwich, scrambling an egg, tossing a salad — must become popular again, and valued not just by hipsters in Brooklyn or locavores in Berkeley. The smart campaign is not to get McDonald’s to serve better food but to get people to see cooking as a joy rather than a burden, or at least as part of a normal life.”

“To make changes like this more widespread we need action both cultural and political. The cultural lies in celebrating real food; raising our children in homes that don’t program them for fast-produced, eaten-on-the-run, high-calorie, low-nutrition junk; giving them the gift of appreciating the pleasures of nourishing one another and enjoying that nourishment together.

Political action would mean agitating to limit the marketing of junk; forcing its makers to pay the true costs of production; recognizing that advertising for fast food is not the exercise of free speech but behavior manipulation of addictive substances; and making certain that real food is affordable and available to everyone. The political challenge is the more difficult one, but it cannot be ignored.”

  1. One Response to “Bittman on the Price of Real Food”

  2. Love this: “giving them the gift of appreciating the pleasures of nourishing one another and enjoying that nourishment together.”

    Thanks for sharing!

    By Lane on Sep 28, 2011

Post a Comment